Mood Board Analysis

Target audience Mood Board

For the target audience mood board I used a few social media logos to show that my target audience is a young audience who use social media. I also used a few images of indie bands and their album covers like Jamie T to show that the audience I hope to target like to be independent and different than everyone else. On my mood board I also included a picture of someone skateboarding, a skate brand and a picture of a man holding middle finger trophies to show that some of my target audience are rebellious and don’t listen to the rules. I also used indie fest the indie image in the middle and an indie magazine to further show that my magazine will be about indie artists.

The magazine I am making is going to be a rebellious indie magazine which will attract a wide audience of young adults between 16 and 24 which will be both male and female. The audience which I hope to attract will also be different and like different things compared to the mainstream music audience and may contain articles which other magazine companies wouldn’t use in their products.

Advertisers Mood Board

Advertising is a key revenue stream for magazines I had to think carefully about what companies I would choose to advertise in my magazines. I had to carefully select the brands to advertise based on my target audience because there is no reason to advertise things like funeral homes in a kids magazine.

For my advertising mood board I used a few tech companies like Apple, Samsung and Microsoft since my target audience is young and they would be interested in the best and latest technology. I also used a lot of mobile companies and social media websites because most young people use mobiles and they go on websites like YouTube and Facebook daily so that would interest them. I used a few drinks companies like Mountain Dew, Red Bull and Dr Pepper since most young adults like energy drinks and fizzy drinks. My mood board also features a few skateboarding brands since my audience is rebellious they may like the clothing from these brands like thrasher. I also used the music shop HMV and indie fest and Indie radio since these all would interest anyone who would read an indie magazine.